About Carryallco
Everyday luxury.
Crafted where India learned
to make beautiful things.
Rooted in Varanasi. Worn across India.
"Every woman in India deserves jewellery that looks like it costs a fortune, lasts like it was made forever, and comes with a brand that actually stands behind it."
How Carryallco Began
Carryallco was born in 2023 in Varanasi — one of the world's oldest cities and a place that has understood beauty, craft, and design for thousands of years.
Anurag Raghuvanshi grew up in Varanasi. When his wife Himansi Singh — originally from North Karnataka — arrived in the city after their marriage, something unexpected happened. She fell in love with the architecture, the colours, and the intricate craft culture that runs through every lane of the old city.
Himansi had always loved jewellery. She collected pieces from everywhere she travelled — Europe, the US, Southeast Asia and beyond. She often wondered why Indian women didn't have access to the same kind of everyday jewellery that global brands call demifine: pieces that sit between costume and fine, built to be worn daily without guilt.
"I started Carryallco as a gift to my wife — so she could travel the world for ideas and bring them home to India."
— Anurag Raghuvanshi, Co-founderWhat began as a personal project quickly became something larger. They identified a real gap in the Indian market: jewellery brands either sold cheap fashion pieces with no longevity, or luxury fine jewellery that most women couldn't wear every day. Demifine — a category that barely existed in India — was the answer.
Why Carryallco?
Wherever Himansi travels, she carries jewellery back with her. From boutiques in Paris to markets in Istanbul — pieces she loves, studies, and collects. Her obsession is not just owning beautiful things, but understanding what makes them beautiful. The material, the setting, the finish, the weight.
Carry all. That obsession with collecting and deeply understanding quality jewellery from around the world is what Carryallco is built on. Every piece we launch carries that research back home to India.
Carryallco is built on one idea: carry the world's best ideas home, and make them accessible to every Indian woman.
Made in Varanasi
Our warehouse, plating unit, and manufacturing facility are all in Varanasi. This is intentional — not a marketing point. The city has been a centre of Indian craft for over 3,000 years, and manufacturing here means we are surrounded by people who understand what quality actually means.
Most jewellery brands outsource their plating to third-party units. We don't. Carryallco owns and operates its own in-house plating and manufacturing unit. This means we control every step — from the base metal to the final gold coat. No middlemen. No quality compromise.
It also means our 5-year warranty is real. We can actually repair, replate, and resize your piece — not just offer store credit like everyone else. Because we made it, we can fix it.
In-house plating and manufacturing unit in Varanasi. We control every step of production.
Physical Vapour Deposition (PVD) — a premium industrial process that bonds 18K gold directly to stainless steel at a molecular level.
Anti-tarnish stainless steel — not brass or zinc alloy. The base resists corrosion, extending the life of the plating significantly.
Free replating, resizing, and repairs — because we manufacture in-house and can actually do it.
Every Carryallco piece is nickel-free and safe for sensitive skin — designed for Indian skin and climate.
What We Make
Four distinct collections — each designed with a specific customer, occasion, and price point in mind.
What PVD Plating Means — and Why It Matters
Most jewellery brands plate their pieces using electroplating — a process that deposits a thin, uneven layer of gold on the surface. It looks good at first, but wears off quickly.
We use Physical Vapour Deposition (PVD) — a premium industrial plating process used in aerospace and luxury accessories. PVD vaporises gold in a vacuum and bonds it to the stainless steel base at a molecular level. The result is a significantly harder, more uniform, and more durable plating than standard electroplating.
Combined with our anti-tarnish stainless steel base — which resists corrosion from the inside — you get a piece that genuinely holds its shine through daily wear, heat, and humidity.
This is why we can offer a real 5-year warranty. Not because we're generous — because we know the plating will hold.
What We Believe
Six principles that guide every decision we make — from materials to warranties to how we write our return policy.
Pan-India
Full-Price Piece
(Industry: 0.5µm)
The People Behind Carryallco
Born and raised in Varanasi, Anurag built Carryallco from the ground up — establishing the manufacturing unit, the supply chain, and the operational backbone of the brand. His vision was simple: build a brand that could compete with global jewellery companies, made entirely in India, with an in-house unit that could back every promise with action.
Originally from North Karnataka, Himansi brings a trained eye for design, finish, and wearability to everything Carryallco makes. Every piece in the catalogue has passed through her review — she wears each design herself before it launches. She travels extensively to study jewellery markets around the world, bringing back ideas that become Carryallco collections.
Where We're Going
We're two years in. The manufacturing unit is growing. The catalogue is expanding. And the mission hasn't changed.
Wear it Every Day
Start with our Demifine 18K Gold collection — the heart of what Carryallco was built to make.
pan-India
on full-price pieces
in Varanasi
all collections