Every gold jewellery brand in India will tell you their pieces are high quality. Most use the same standard electroplating process that the market has relied on for decades. Carryallco does not. We use PVD — Physical Vapour Deposition — a gold plating technology that is fundamentally different from what every other jewellery brand in India offers. And we are, to date, the only Indian jewellery brand that backs this with a 5-year warranty that includes replating and replacement.
This is not a marketing claim. It is a manufacturing fact.
What Is PVD Gold Plating — And Why Does It Matter?
Standard gold plating — the kind used by almost every jewellery brand in India — is electroplating. An electric current deposits a thin layer of gold (typically 0.3 to 0.5 microns thick) onto a base metal like brass or copper. It looks gold. It feels gold. But the layer is thin enough that everyday friction, moisture, and skin chemistry erode it — sometimes within weeks, often within months.
PVD is different at a molecular level.
Physical Vapour Deposition is a vacuum-chamber process in which metal is vaporised at extremely high temperatures and then deposited onto the base metal in a near-vacuum environment. The result is a plating layer that bonds to the base metal at the atomic level — not just sitting on the surface, but fused into it. PVD layers are typically 2 to 5 microns thick, 4 to 10 times the thickness of standard electroplating. More importantly, the bond is fundamentally stronger — the layer doesn't sit on top of the metal; it becomes part of it.
The process requires specialised vacuum chamber equipment and technical expertise that most jewellery manufacturers in India simply do not have. This is why almost no Indian jewellery brand offers it. Carryallco does — and builds its entire product line around it.
Why No Other Indian Jewellery Brand Can Offer What We Offer
PVD plating equipment is a significant infrastructure investment. Standard electroplating can be done in a basic workshop with accessible chemicals and simple electrical equipment. PVD requires industrial-grade vacuum chambers, inert gas environments, and highly controlled deposition parameters. This is equipment used in aerospace, medical device manufacturing, and industrial tooling — not in the average jewellery workshop.
This is the reason other Indian jewellery brands — including well-funded ones — sell electroplated jewellery with vague claims about durability, but none can offer a genuine replating service. Replating requires the same equipment the piece was originally plated with. Standard electroplating replating is common. PVD replating can only be done by a facility with PVD equipment. In India's jewellery market, that is Carryallco.
The 5-Year Warranty — What It Actually Covers
Most jewellery brands that use the word warranty mean a replacement policy for manufacturing defects — broken clasps, bent settings, faulty stones — in the first few weeks after purchase. Carryallco's warranty means something categorically different.
What our 5-year anti-tarnish warranty covers:
- Anti-tarnish guarantee — If your piece tarnishes, discolours, or loses its finish under normal wear conditions within 5 years, we address it. No other Indian jewellery brand makes this commitment.
- Replating — If the gold layer wears in a specific area due to normal use, we can replate the piece using the same PVD process. This is only possible because we own and operate the equipment that made it in the first place. Standard brands cannot offer this — their pieces are electroplated externally, and the process cannot be replicated to the same standard after the fact.
- Replacement — If a piece cannot be restored to its original condition, we replace it. This is the warranty in its fullest sense.
What our warranty does not cover:
- Damage from chemical exposure (bleach, strong solvents, pool chemicals)
- Physical damage from impact or bending
- Intentional misuse
Normal wear — daily use, rain, sweat, washing hands, modest water exposure — is exactly what the warranty is designed to cover. Because that's what demi-fine jewellery is for.
How Carryallco Compares to Other Options
| Feature | Standard Indian Brands | Fine Gold Jewellery | Carryallco Demi-Fine |
|---|---|---|---|
| Plating Technology | Electroplating (0.3–0.5 micron) | Solid gold (no plating) | PVD (2–5 micron, molecular bond) |
| Base Metal | Brass / copper / zinc alloy | Solid 18K/22K gold | Surgical stainless steel / 925 silver |
| Skin Safety | Variable — brass causes reactions | Depends on alloy purity | Hypoallergenic — tested safe |
| Anti-Tarnish Life | Weeks to months | Years (but scratches/dents) | Years — PVD-protected |
| Warranty | None / 30-day defect only | None on plating/settings | 5 Years — including replating |
| Replating Service | Not offered | Not applicable | Yes — same PVD process |
| Price Range | ₹200–₹1,500 | ₹5,000–₹1,00,000+ | ₹499–₹2,999 |
Why This Matters for You as a Customer
When you buy jewellery, you are making one of two bets. Either you buy cheap and replace often — spending small amounts repeatedly, but never owning anything that lasts. Or you spend more once, on something that holds its quality for years.
Fine gold jewellery offers the second option — but at a price point that puts it out of reach for daily wear, and with no warranty that protects the finish over time.
Carryallco's demi-fine jewellery offers the same second option at 10–20% of fine jewellery prices, backed by the only genuine anti-tarnish and replating warranty in India's jewellery market. You are not buying a piece that will be replaced in six months. You are buying jewellery with a 5-year guarantee — replating and replacement included — from the only brand in India that has the equipment and process to back that promise.
Frequently Asked Questions
Is PVD plating really better than standard gold plating?
Yes, fundamentally. Standard electroplating creates a thin layer that sits on the surface of the base metal. PVD bonds the gold to the base metal at a molecular level under vacuum conditions. The result is a layer 4–10 times thicker, significantly harder, and dramatically more resistant to wear, moisture, and everyday friction.
Can I actually replate my Carryallco jewellery?
Yes. Because Carryallco owns and operates PVD plating equipment — the same equipment used to make your piece originally — we can restore the original finish. Send your piece to us under warranty and we will assess and replate if required. No other Indian jewellery brand can offer this because they do not have PVD equipment.
What does the 5-year warranty claim process look like?
Contact us with your order details and a description of the issue. We will guide you through sending the piece for assessment. If it falls under normal wear conditions and within the 5-year window, we replate or replace at no additional cost.
Why doesn't every jewellery brand use PVD plating?
The equipment cost and technical infrastructure required for PVD plating is substantially higher than standard electroplating. Most jewellery brands — including large ones — operate with electroplating workshops because the barrier to entry is low. PVD requires a level of investment and technical expertise that most jewellery businesses in India have not made. Carryallco has.
How do I know if a brand is using PVD or standard electroplating?
Ask them directly: do you manufacture using Physical Vapour Deposition? And: can you replate my jewellery if the finish wears? Standard brands cannot answer yes to the second question. We can.
Every Carryallco piece is PVD gold plated, hypoallergenic, and covered by a 5-year anti-tarnish warranty — including replating and replacement.