If you're searching for jewellery that delivers exceptional sparkle without the price tag of real diamonds, American Diamond (AD) jewellery — also known as CZ or cubic zirconia — is the answer. In India, American Diamond has become synonymous with occasion jewellery that looks expensive, lasts well, and doesn't require a significant investment.
What Is American Diamond Jewellery?
American Diamond is cubic zirconia (CZ), a lab-created gemstone synthesised from zirconium dioxide. Optically, it's nearly indistinguishable from a real diamond to the naked eye — it has a similar refractive index, similar brilliance, and the same clean, colourless appearance (or vivid colour, in the case of coloured CZ stones).
The difference is price. A one-carat diamond costs ₹3,00,000–₹10,00,000 or more. A CZ stone of comparable size and clarity costs a fraction of that — which is why Carryallco's American Diamond necklace sets are priced between ₹999 and ₹2,999, not ₹99,000.
Why Indian Women Love American Diamond
- Brilliant sparkle — CZ has a refractive index very close to diamond. Under light, it catches and scatters brilliantly.
- Vivid colour range — Coloured CZ stones come in clear, ruby red, emerald green, sapphire blue, and more — making AD jewellery ideal for matching specific outfits and festive looks.
- Affordable — The same aesthetic as diamond jewellery at 1–5% of the price.
- Versatile — Suits festive, bridal, casual, and daily wear depending on the setting and stone size.
- Skin-safe when properly mounted — Carryallco's AD jewellery is set in rhodium-plated or surgical steel settings, making it safe for regular wear.
American Diamond for Every Occasion
Festive and Wedding Wear
Large CZ statement necklace sets, chandelier earrings, and choker sets are the go-to for Indian weddings, Diwali, Eid, Navratri, and sangeet functions. The sparkle rivals diamond without the insurance requirement.
Daily Wear
Smaller CZ studs, dainty pendants, and thin tennis bracelets with CZ stones work beautifully for daily office and casual wear. The stones are subtle enough to complement a simple outfit without overpowering it.
Gifting
For occasions where you want to give something that feels luxurious but is practically priced — birthdays, anniversaries, Mother's Day — American Diamond necklace sets are India's most popular gifting jewellery category for good reason.
How to Care for American Diamond Jewellery
- Wipe with a soft dry cloth after each wear — perspiration can dull the surface
- Avoid ultrasonic cleaners; they can loosen the stone settings
- Store in a soft pouch, separately from other pieces to prevent scratching
- Keep away from perfume, hairspray, and lotions — chemicals accelerate setting wear
- A gentle clean with a soft toothbrush and mild soapy water restores brilliance
Best American Diamond Pieces from Carryallco
- Crystal Leaf CZ Necklace Sets — available in Clear Silver, Ruby Red, Emerald Green, and Sapphire Blue; our most popular AD gifting piece
- CZ Solitaire Stud Earrings — clean, round, and universally flattering for daily wear
- American Diamond Choker Sets — statement-making for festive occasions
- CZ Zircon Tennis Necklace — a continuous line of brilliant CZ stones with a 5-year warranty
